Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. A small company may also not be suitable for …

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Duplicative …

Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major …

Nowadays, it can be a challenge to find the right domain name. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Use Different Kinds Of Keyword - There are four main kinds of keyword …

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

Yes, there are some blogs out there that have become successful without link building. Brand recognition requires an emphasis on the visual presentation of the product and/ or logo. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance …

But not all UGC is good-quality content ? which is a problem when poorly conceived and composed UGC appears on a business?s digital real estate. Let people talk. The quality of the MC is low. Does anyone know where I can find the best wooden rocking horses ? Its like looking …

They consider no other choice, regardless of price differences. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a …

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Good …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. When you use stock photos, you are taking the personality out of your website and suggesting to the …

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners …

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. In fact, three out of four local results included websites who had "seo" in their URL. If you're going to undertaken business blogging for SEO purposes, you need to be aware that it takes …

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice …

Let's give some light on this. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If …

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the "right" visitors and offer a great experience to your website's visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last …

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the …