Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Recently, I came across this interesting rocking horses for sale . Our preferences may be different. You may like food created usinjg ynthetic chemical fertilisers and pesticides whilst I prefer local organic fruit . What happens when you search for leased line price for instance? Its like looking for a place to find the best York . Did you know that Beverley Grammar school is the oldest in England? A bidet in a shower - thats just what the Geberit Aquaclean is. Study keywords - not actual content - of your competitors. Create an original voice and you'll be heard.
Are you making these RSS feeds mistakes?
Meditation works for some; simply riding around in a car or a motorcycle works for others. Mobile traffic is important.
People Do your homework! The primary resources
are all available here. Its as simple as your ABC's are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers.
Think about organic links from the start
If someone Google searches 'content marketing strategies', domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. You can use a
of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. When it comes to SEO, monitoring for keywords and changes in your website's backlink profile is one of the most tedious tasks. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you're doing a good job, the reader should consume your keyword phrases with ease like any other words in your content.
Focus on one website first
Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Firstly, consider the heading and subheadings on the page. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Gaz Hall, from SEO Hull
, had the following to say: "Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs)."
Be Informed and updated!
Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. By A great example that I like to use is Beverley Guide
. including the location
of the business as part of the keywords used, it increases relevance in the searches. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic.